The Revolution of the Evolution of Smooth (EOS)

Evolution of Smooth (EOS) is an all-natural, organic company that appeared out of seemingly nowhere seven years ago. This lip balm is sphere-shaped, and this came around after people complained they had trouble finding traditional Chap Stick and lip balms in their purses. This shape coupled with EOS’s signature bright, bold colors make it easy to find no matter what size bag it is kept in. EOS took off after they were caught being used by celebrities. They now sell on average, over 1 million lip balms per week.


Limited Edition Flavors and Star Power

EOS is known for its fun flavor choices like Strawberry Sorbet, Passion Fruit, and Honeydew Melon. They offer limited edition and holiday themes as well. EOS partnered with Disney to create an Alice in Wonderland set as the live action movie was brought to the screen and they sold out within hours of being released, only to appear on sites like eBay later, selling for hundreds of dollars. This company embraces star power to help sell their brands, and have teamed up with stars like Miley Cyrus, Taylor Swift, and Jennifer Lopez to help bring attention to new products.

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Expanding and Thriving

EOS is constantly changing and expanding. Along with the seasonal flavors, the website offers Vanilla Mint and Coconut Milk, along with Shimmer Smooth Spheres, Organic Smooth Spheres, and Visibly Smooth Spheres. There are also multipacks available on the EOS website for purchase. Aside from the traditional lip balms, EOS offers body and hand lotions and shaving creams. See for more stories.

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Evolution of Smooth is showing no signs of stopping anytime soon. They keep reinventing themselves with new flavors, products, and limited-edition items. They know how to catch new customer’s attention and keep it firmly focused on the company.


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