Jay Z-owned music streaming company, Tidal, was almost hitting its rock bottom towards the end of 2015. The company had witnessed a mass defection of executives in the year, with their third CEO joining towards the end of 2015. However, just when everyone had written Tidal off, the company experienced an abrupt turn-around, releasing big back-to-back albums from renowned celebrities, such as Rihanna, Kanye West, and Beyoncé. The company’s Tidal app started dominating the iTunes Store, registering new members in their millions. This new resurgence left many music enthusiasts scratching their heads as to who had done the magic.
After a series of rumors and speculations, reliable sources within the company revealed that the person pulling strings behind the scenes was one Desiree Perez. Desiree, a close friend, and confidant of Jay Z brought her zeal and persistence to Tidal, steering the sinking ship to the deep seas. The sources also revealed that Desiree’s magical hand was instrumental in the Rihanna deal with Samsung. On top of that, the sources pointed that it took Desiree’s exceptional negotiation skills for the Beyoncé Formation stadium tour to materialize.
Tidal is an underdog in the music streaming industry, an industry largely dominated by big money companies, such as Apple Music and Spotify. The company is, however, doing impressively well, winning the hearts of youthful music fanatics. Jay Z’s good relationship with artists and his sensational music taste will see the company move from strength to strength. Several big releases and live performances later this year are said to be in the pipeline. For more Updates on Perez, click on crunchbase.com.
Desiree Perez is a skilled entrepreneur and a respected business negotiator. She is married to Juan Perez, with whom they run Roc Nation Sports and SC Enterprises
Desiree and her husband belong to the Hova Circle of Influence, the managing group of Roc Nation Sports and Tidal. Other members of the group include Jay Z, Jay Brown, Chaka Pilgrim, TyTy Smith, and Jana Fleischman.