Tough Negotiator: Desiree Perez

Desiree Perez is the top executive at Jay Z’s recorded music business Roc Nation and also his personal advisor on the direction of the company’s future business dealings. With a previous long-term contract coming to a close, Perez will be administering her skills to find another company to partner with so as to maintain the company’s current success.

With Roc Nation being an already lucrative business that has helped to produce famous rappers like Fat Joe, Meek Mills and Rihanna, Perez’s mission is to establish a new contract that will further boost the finances of the company to incorporate new artists into the music industry.  Additional article on

As this may sound simple in theory, the practice has come to show that investors may have found interest in other mediums of providing music with the wave of streaming platforms that are sweeping through the media, which is making it difficult for companies who stick to the more traditional means of recording music and distribution.

Due to the rapid change in technology and convenience in the last ten years, Desiree Perez may have her skills put to the real test of being an executive of a company who has found itself behind to the times due to the comfort that is long-term contracts. A company that fails to stay relevant and keep with current trends can ultimately be its own undoing, and will fall just as quickly as it rose. More of this on

Head over to this for more articles.

Desiree Perez has a shining background and she is the perfect person to take on this challenge due to her twenty years of working with Roc Nation and previous lucrative business negotiations that have helped the company become the music giant that it is today. Desiree Perez is a woman who is able to move mountains, so stay out of her way.  Related article on

More reading on